Archive for the ‘Paid Advertising’ Category

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Guest post: Leave The Bottles Behind And Start Kegging Your Homemade Beer

January 23, 2012

If you’re like most home brewers you’re probably bottling your own beer and are quite used to the process. If you’re getting tired, however, of cleaning 50 bottles every time you make a new batch of beer, you may want to start thinking of kegging as an option.

As with wine making supplies, beer supplies always cost the most when you’re first getting started. Wine making supplies and beer supplies may seem expensive at first glance, but the value that you’ll receive from them year after year is definitely worth the small price of the initial investment.

If you haven’t been kegging before, you’ll need to put some money into getting new supplies. You’ll have to get a 5 gallon keg, a pressure regulator, a CO2 tank, a gas line, a gas and a beer disconnect as well as a beer line assembly.

There are a lot of different techniques that you can use when brewing your own beer for kegging. If you’re interested in getting your beer drink-ready as fast as possible you’ll want to look at the force combination process for carbonating and kegging the beer.

Most people that end up switching to kegging never regret the decision and certainly don’t miss cleaning out those endless bottles of beer every time a new batch is needed. Although it will mean laying out some money to get new supplies, it really is worth the small price to pay.

Kegging can change the taste of the beer so you’re going to have to experiment with different recipes to find the one that you like the most. There are a lot of beer drinkers that prefer the hearty taste of beer from a drum a lot more than the taste found in glass bottles. It’s definitely worth a try if you’ve never thought of kegging before and it’s certainly a lot less work than bottling.

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Sponsored post: Beer for ladies, should they bother?

July 27, 2011

Molson Coors has announced the launch of a new beer aimed to attract female taste buds. They hope to change perceptions among women who believe that all beers are the same. The new brand, called Animée (which is a lager), hopes to “make beer a real choice” for women.

Molson Coors already make some great beers such as Kasteel Cru, a refreshing lager that’s brewed in Alsace using champagne yeast, which could be promoted to women. Doom Bar is also a successful, more traditional cask ale which has some great credentials.

The idea hasn’t just come out of the blue; the brewer has spent nearly three years researching how beer brands could appeal to women, polling tens of thousands of women in the process.

As well as the research, Molson Coors is spending a further £2 million (approximately $3.2 million) on an advertising campaign to encourage female beer drinkers. They will be encouraging pubs, shops, supermarkets and restaurants who have an alcohol license as well as commercial restaurant insurance to stock their new beer.

Hopefully the brewers will be hosting some beer-tasting events that give women the opportunity to taste the beer. However, they may feel that the launch will make a huge impact rather than trying to persuade women drinkers that not all beer is the same. Many other women in the industry have already been trying to do just that.

“The way that I do things is about education. I explain each beer in a tutored tasting and then let everybody vote for themselves. I think beer aimed at women is difficult to quantify because everybody’s tastes are different – male and female – and I’ve found that a beer that I personally may not like some others will lie, so I don’t think there’s a catch-all”, says Marverine Cole, a businesswomen and journalist in the beer industry.

Sara Barton, who owns a brewery named after a historic term for a female brewer, Brewster’s, explains that woman are conscious of beers and will drink them, but there’s also an approach to encourage female drinkers in the way that beer is served in pubs, restaurants and other drinking establishments. Barton says “We use stemmed glasses at our pub, even for guys who might be having a half, because it stops you wrapping your hand around it and making it all warm and sweaty. Some female customers have their beer in a big wine glass so they can enjoy the aromas. It’s those sorts of approaches we need, not a whole new product”.

Molson Coors new beer will come in three flavors including, “zesty lemon”, “clear filtered” and “crisp rose”, which could possibly make people who are already female beer drinkers slightly suspicious. First, are the flavors created by clever use of hops or added artificially and is that really one beer, or three? At the moment the so called beer, sounds like an alcopop.

It’s understandable why some women are currently put off drinking beer. The way it’s currently marketed plays a part in this, as females are given the notion that it’s a masculine drink. We’ll just have to wait and see whether these trendy new lagers will be successful. Will you be tempted to try a bottle of the new Animée?

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Paid guest post: Let Abbi PR brew up a buzz for your beer

November 16, 2010

Abbi Public RelationsIn the past several years, the craft beer scene has exploded into a vast empire of both men and women who are established masters and true pioneers of well-crafted beer. It’s hard to go to a liquor store or bar without stumbling upon a product that’s been brewed with the passion and attention that the microbrews lining shelves and tap handles have been.

While that scenario is a reality we’re all celebrating and relishing in, the fact still remains that if you’re the brewery behind that delicious creation you know the spaces will always remain limited and coveted, and that you’re up against some tough competition. Faced with the plethora of choices, choices that are made by a customer who will nine times out of ten go for a product they’re already familiar with, stores offer those spaces to beverages that are going to sell, and sell well. Those products need both praised and recognized by the public, or else they just simply won’t stick around. And why shouldn’t your hoppy brainchild have its gospel spread to all who should hear it? You’ve put your time, energy, and emotion into creating a personal masterpiece fit to be enjoyed by many.

More: Paid guest post: Let Abbi PR brew up a buzz for your beer

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